books
FOR YOUR JOURNEY
Screw Your Why
Stop Searching for Purpose. Start Building Value.
In Screw Your Why, Micheal Burt and Jana Creel challenge the modern obsession with “finding your why” and replace it with a practical framework for discovering your primary skill, solving meaningful problems, and building a vehicle to monetize your talent.
Drawing from decades of coaching top performers, this book introduces actionable tools like the Primary Skill Locator, Big Table Formula, and Purpose Tokens to help entrepreneurs, professionals, and high achievers stop overthinking and start moving.
This book is a direct roadmap for turning skill into value, value into opportunity, and opportunity into purpose.
Your skill is already there.
Your purpose will find you once you start moving.
The Specialist Effect
Finding Your Primary Skill in a World Addicted to Doing It All
You're a Specialist, Not a Generalist
Yet too many entrepreneurs, consultants, coaches, and professionals spend years chasing every opportunity, offering too many services, and trying to be everything to everyone. The result? Burnout, inconsistent growth, and a business that never reaches its full potential.
In You're a Specialist, Not a Generalist, strategic integrator Jana Creel, alongside renowned performance coach Michael Burt, reveals why mastery not variety is the true path to success.
This practical guide will help you identify the one primary skill, talent, or capability you are uniquely wired to deliver and show you how to build your business, career, and personal brand around it.
Activate & Transform your financial future
Unlock BIGGER FINANCIAL POSSIBILITIES and Create BIG TABLE MOVES
Million Dollar Days
Million Dollar Days is your practical playbook for transforming how you think, plan, and produce results.
Inside, you’ll discover how to:
Clarify your primary skill and leverage it into market power.
Deploy your expertise to solve bigger problems and unlock greater income.
Activate each day with a step-by-step plan that turns effort into measurable progress.
Expand your mindset so opportunities get bigger, and so do the rooms you enter.
This book isn’t about hustling harder, it’s about working smarter, focusing your energy, and building the habits that create exponential results.
If you’re ready to turn ordinary days into extraordinary outcomes, Million Dollar Days will show you the path.
More Transformative Books
Continue your journey with these powerful resources designed to elevate your performance
Proximity To Power™
Proximity To Power™ reveals the hidden strategies elite leaders use to gain influence without ever chasing it. Inside, you’ll learn how to read micro-signals, cultivate a magnetic presence, and naturally attract the right people into your orbit. With practical insights, it shows you how to turn overlooked opportunities into powerful connections that accelerate your growth. More than just theory, this book serves as your tactical blueprint for securing a seat at the big table and stepping into true influence.
FLIP THE SWITCH
This book shows you how to activate your drive to achieve a freakish level of success. The perfect book to help you LEVEL up in all LEVELS of your LIFE.
The Specialist Effect
You're a Specialist, Not a Generalist.
The market rewards specialists. It pays for mastery. But most entrepreneurs and professionals stay stuck in a cycle of doing it all, spreading themselves thin, chasing every opportunity, and wondering why nothing ever sticks.
Written by strategic integrator Jana Creel with Coach Micheal Burt, this is a step-by-step guide to identifying the one primary skill you are uniquely wired to deliver and building a business, a career, and a life around it.
The Perfect Concept
Before you become famous, learn how to position by concept. This was one of the first things a business coach told me many years ago and it stuck.
When you create a powerful concept that solves a real problem based on your demonstrated capacities people from all over the world will be attracted to it, and potentially you. Everything begins with the concept. It's hard to sell a bad concept.
